Zurich UK Commercial will sponsor 50 places for brokers on a one-year BA (Hons) Insurance Management degree course.
The course at the University of Central England in Birmingham is specifically designed for brokers holding the ACII qualification plus five years' experience in the industry.
The places will be open to Zurich UK Commercial's top 350 brokers.
Zurich UK Commercial distribution and marketing manager Dave Smith said: "The University of Central England is a highly respected institution with one of the best and largest business schools in the UK. We place great emphasis on providing the best possible training for our key brokers.
"We are continually working to give appropriate support to brokers, who want to shape their businesses to meet the challenges of an increasingly demanding industry, by developing key staff."
Students will be assessed unit by unit through coursework rather than examinations. Much of the work will be on a self-study basis, requiring about 15 hours' study a week.
The degree aims to develop several key competencies including strategic management marketing, risk management and financial management.