A complaint over an advertisement for gay travel insurance has been thrown out by the Advertising Standards Authority.
A firm called Cardsave claimed a circular from Carvosso & Co advertising “specialist gay travel insurance” was misleading, implying the product was specific to gays. But Carvosso said its policy was special because it had an HIV and AIDS inclusion clause.
The ASA says it realised HIV and AIDS were not exclusively gay concerns and other companies offered similar policies.
But it considered that the inclusion clause would interest the target audience and most people would interpret the claim to mean the product was designed for the gay market.