ComparetheMarket fine exposes perils of ‘most favoured nation’ clauses

By David Blackman 2021-01-04T11:48:00

’Most favoured nation’ clauses have existed longer than there have been PCWs, but CTM’s recent fine shows how they can undermine the market

Aleksandr the meerkat, has been a staple of British life now for more than a decade since becoming the public face of ComparetheMarket in 2009.

However a ruling in November by the CMA showed that the price comparison website’s business practices are a lot less cuddly than its mascot.

(If you’re already a subscriber, please sign in here.)

Get access with a 14-day free trial

This article is usually available exclusively to subscribers.

For a limited period, you can enjoy all the benefits of an online subscription free for 14 days. Sign up now to read this article in full and to enjoy unlimited access to premium online content, a digital edition of the latest issue, plus an online archive of back issues.

Also, as a registered user, you will be able to -

Access unlimited breaking industry news as it happens
Sign up to a choice of daily and weekly newsletters