Insurers will need to take the pain if they are to make the most of AI – Esure

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Having the right underlying systems in place to support AI functionality is crucial, according to insurer’s chief customer officer

For Peter Martin-Simon, chief customer officer at personal lines insurer Esure, the benefits of the insurance industry utilising artificial intelligence (AI) are “significant” – however, “getting the system and the architecture” that underpins this technology right is “very hard”.

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