New entrants to HNW market set to cause ‘disruption’ – Criterion

digital, startup

Although startups within the high net worth market may showcase greater digital capabilities than current incumbents, Criterion’s operations director emphasises that service is still king when it comes to this genre of customer

New entrants to the high net worth (HNW) market are predicted to cause “some disruption” because “they are digitally very smart” and are “working in a different way”, according to Mark Pierce, operations director at loss adjusting firm Criterion.

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