Last week, Backchat experienced the ruthless professionalism of insurers when he was lucky enough to go to the gee-gees at Goodwood with Zurich Financial Services.
The Swiss insurer wooed Backchat with a first-class ticket down to Chichester, a stretch limo from the station, and £20 to bet on the horses.
But by the end of the day, Backchat had managed to blow that money plus a further £50 on a bunch of old nags.
He felt a pang of envy as the good people of Zurich (all experts in good risk selection, obviously) managed to make modest, sensible profits from their bets.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.





































