Brit Insurance is looking to cut the number of brokers it trades with through its regional offices.
The insurer said it would decide in the coming months which broker partners it wanted to do business with.
It is looking to trade only with brokers which currently have accounts in excess of £1m with Brit.
Simon Cooter, UK distribution director at Brit, said: “We will identify the brokers that we want to trade with and which value the Brit proposition, and we will work with and support them against their competition.”
Cooter said the move related to the brokers that would be serviced through its regional offices, including London. “Our volume lines products for micro business and personal lines will be available more widely.”
Meanwhile, Brit has launched its trading floor for brokers in its Manchester office. The trading floor will concentrate on medium to large corporate business.
Cooter said the trend in the market towards commod-itising business took the wrong approach to corporate clients.
He said: “The vast majority will want face-to-face service with their brokers and everything I am told by independent brokers is that is exactly what they want from insurers.
“Nine out of 10 brokers out there we won’t be trading with, so you have to do it really well with the one out of 10 that we are targeting.”