Name: Jayne Coles
Age: 35
Title: Managing director,
Lime Street Recruitment

How did you get into the insurance industry?
I just fell into it.

What did you want to be when you were younger?
A singer.

What was the best advice you were given?
You have to work for everything that you achieve in life.

What advice would you give someone starting out?
You have to work hard and do it for yourself.

What was your first ever job?
Claims broker.

Do you have an unfulfilled ambition?
My unfullfilled ambition was that I didn't make a career on stage.

What was your worst moment?
When my trousers split in Lloyds Bank because my bum was too big for my trousers.

What was your best moment?
When I fulfilled my dream to start up my own business.

What was your education?
Normal (Comprehensive): Two A-Levels

Who do you most admire?
The three people I most admire are:
My mum for putting up with me; my husband for always encouraging me; and Richard Branson for making all that money.

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.

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