Gym will fix it for the credit crunched.

“In the ring we call it a low blow. On the street we call it a f!%£ing great shot.”

This is one of the in-your-face joke advertisements for London-based Gymbox, which has just opened a branch at Bank. The eccentric gym has attracted celebrities such as Kate Moss and Dermot O’Leary but is also expected to attract City-based insurance types who want to blow off some serious steam – credit crunch, anyone?

The gym says it has the ability to turn anyone into a “Greek God” or “Amazonian Queen” through its range of colourful classes such as “chav fighting” or Japanese sword play.