Churchill is moving into independent financial adviser (IFA) territory with the introduction of term assurance and mortgage protection products.
Business development director David Hiddlestone said the products will be sold through Churchill's growing broker network and NIG, Churchill Group's broker-focused underwriter.
However, Churchill is not underwriting the life or protection policies. The mortgage protection policy is being underwritten by St Andrews and the life product by another provider.
The move marks another departure for Churchill from its core motor and home businesses. Earlier this summer, Insurance Times revealed Churchill was considering selling private medical insurance.
Meanwhile Trevor Brittain, a senior manager from Churchill's claims team, has been promoted to head up Churchill's broking division.
Hiddlestone said the division would handle 300,000 policies by the end of the year and had already sold 270,000 .