The CII wants to modernise and work with the profession to build public trust

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The Chartered Insurance Institute (CII) has launched its strategic manifesto, which sets out a roadmap for the next five years on how it will modernise and work with the profession to build public trust.

CII chief executive Sian Fisher (pictured) has called for the wider professions’ support for the programme of change.

The manifesto sets out how the CII will go about ensuring it is more relevant, modern and diverse, following an extensive consultation with members.

The CII will upgrade its technology, website, office environment, products and processes, to meet the needs of the modern workforce and customer base.

The institute will also expand its international reach with employees, employers, regulators and the public.

The programme is built around a series of customer propositions including developing talent with the ‘classroom to boardroom’ initiative.

Fisher said: “We all know insurance is a force for social good. Along with education and medical care it is one of the three great empowers of all our lives. The public believes two of these are provided by professionals. They don’t think this about insurance today.

“This is a challenge but also an amazing opportunity for all of us. Join with the CII on a shared journey to build a proud profession. And together we will build public trust.

“It doesn’t matter which insurance tribe we belong to – a professional is the same. The power of professional standards is the same. The public doesn’t see the tribe – they see the profession.”

CII president John Moore said: “My dream is to see insurance professionals achieve parity of reputation with established professions.

“To achieve this, we must prioritise competence, integrity and above all – our clients’ interests. ‘Choose Chartered’ is a vital strand of our manifesto and will be a key part of building public trust in the profession.”

The manifesto can be downloaded at: