Kevin Ashby, chief executive of Wise, hosted the workshop Trading electronically. So what? Ecommerce won't affect us... or will it?

The industry has been very lucky in not having had many demanding clients, Ashby said. But unfortunately, times had changed.

He said: “The technology has to support the way the human wants to buy.” Differentiation of providers, Ashby added, would be on three things, “service, service and service.”