Claimline is launching an aggressive bid to become the leading company in the personal injury claims management market over the next two years.
It is to spend more than £500,000 a month on a television campaign, including adverts on Sky and Carlton. A multi-million pound marketing campaign is to follow early next year.
Claimline's managing director, Laurence Carr said: "Our service is the only true no-cost service."
Carr said companies like Claims Direct played down the fact that claimants needed to take out a loan of up to £1,300 to cover after the event insurance premiums.
Carr said Claimline had the backing of a number of household names to assist its expansion.
"We have secured substantial funding that will enable us to treble in size this year. A number of interested investors have approached us, identifying Claimline as the most likely contender to overtake the our competitors," he said.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
