With £5m advertising push company hopes to "steal a march" on claims management market

Claims Direct, the claims management company that collapsed in 2002, is to relaunch with a £5m advertising push, starting next week.

The company, owned by law firm Russell Jones & Walker (RJW), said it hoped to “steal a march” on the market before the introduction of the Legal Services Bill next year.

The DCA has, however, suggested that reforms could be delayed until 2011.

RJW bought Claims Direct in 2003 and has since invested a sum in the region of £3m to increase its consumer focus.

To cope with the anticipated high volumes of claimants, Claims Direct’s legal panel will triple from four to 12.

Andrew Hoe, the firm’s marketing director, said:“The public trusts strong brands, but at the same time 60% would go direct to a solicitor. We’re aiming to show consumers that with Claims Direct they can get both.”

A spokesman added that despite the hiatus, Claims Direct remained the best known claims-related brand in the UK.