Co-operative Insurance (CIS) is pinning its hopes on door-to-door salesmen in the fight to drive sales growth.

The insurer also outlined plans to create 18 regional sales offices and centralise administration in the group's Manchester head office.

The move follows a barrage of bad news for the group, which last year announced the termination of nearly all its regional broker agencies and 2,500 jobs cuts.

Other insurers have turned their backs on door-to-door sales or home service as an economically viable means of distribution

But CIS said it had the infrastructure to capitalise on what it called the "personal touch".

A CIS spokesman said: "Our home-service financial advisers remain a fundamental asset in driving sales forward. Other companies have lacked the quality and customer focus to capitalise on this key channel."

The spokesman added that the changes would not lead to any further job losses.

CIS currently has over five million life and general insurance home-service customers.