Going soft for 80 years.
Talk about a soft market. The Co-operative Insurance has unearthed a piece of its marketing history that demonstrates that home insurance has risen relatively little in price over the past eight decades.
The cost of a comprehensive home insurance policy in 1931 was “a very reasonable rate” of 5 shillings per £100 worth of household goods, with a minimum premium of 5 shillings. In decimal currency, that works out to 25p per £100 of cover.
In 2008, the average contents sum insured by The Co-operative Insurance is £36,000 and the average contents premium is £75. This equates to a cost of only 20p per £100 of cover – which means premiums have actually reduced.
The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.
