Devitt Insurance Services has scooped a prestigious award for its training programme from the Government.
Education and Employment Secretary David Blunkett yesterday presented the company with a National Training Award.
Devitt was the only broker to win one of the 14 special training awards.
"The people we recruit come from a huge range of backgrounds," training manager Kevin McAlpin said.
"What we are looking for primarily is raw talent – which means the interpersonal skills needed to build relationships with customers.
"Having all the technical knowledge in the world does not equate to being a good salesperson."
More than 60% of Devitt staff are working towards a national qualification.