Is it such a bananas idea for a motor broker's wife to come up with a solution to save fruit getting battered and bruised?
Paige Allen, the wife of motor broker Allen&Allen's chief executive, Tony Allen, will be finding out as she pitches her idea on television show Dragon's Den, which is due to be aired this year.
She will be facing the dragons (elite business entrepreneurs) in a bid to secure investment finance for her Fruity Faces, which are already available to buy.
Maybe this will be the start of things to come in the insurance market - Fruity Faces in "car size" - designed for motorists with a high claims frequency?
