Broker backs down from disupute
Heath Lambert has backed down in its dispute with Groupama Insurances over copying the insurer’s strapline.
Groupama said that it had reached an “amicable” agreement with the broker, which had finally agreed not to use the slogan in its advertisements.
The dispute had been rumbling on since last week when Heath Lambert unveiled the slogan “Big enough to deliver, small enough to care” as its new strapline.
This act triggered outrage from the French insurer, which said it had been robbed of one of its most valued trademarks.
A Groupama spokeswoman said: “The phrase ‘Big enough to deliver, small enough to care’ is a protected trademark that describes what we believe is the ‘Groupama difference’.
“We made it clear to Heath Lambert that we would not be prepared to accept its use of the phrase nor anything similar. As a result, it has now confirmed formally that it will not be using this strapline.”
The spokeswoman added: “Groupama Insurances enjoys a good relationship with Heath Lambert and it is very pleased to have reached this amicable solution.”
A Heath Lambert spokesman said negotiations on the matter were ongoing and declined to comment further.