Groupama has strengthened its sales and distribution team with the appointment of Andy Heap as head of customer propositions.
Heap joins the UK group from AXA where he was premier partners channel manager, responsible for the development and management of its preferred brokers club.
Heap will be based in Manchester and will report directly to Amanda Blanc, alongside head of intermediary development Kate Mutter and Richard Setterfield, who will head the group's affinity and corporate partnership activities.
Groupama said Heap's main responsibility on joining the company would be to work within the company to design highly focused business propositions needed to fit the needs of intermediaries.