Winning the Marketing Campaign of the Year 2006 Award has given everybody at Budget a cause to celebrate.
The force behind the Budget van insurance campaign was to dramatically increase our commercial vehicle market share in three years and to make our brand more visible through innovative and creative marketing strategies.
We've been successful in making giant steps to achieve this; through a blend of fresh marketing ideas, a multi-channel approach and the strength of our operational and customer-facing teams.
Through customer research and a sound understanding of our market, we have targeted our audience using a truly unique approach and style.
The fun spirit of Budget's culture is reflected in the marketing campaigns; ranging from lucky pants for the England team ahead of the World Cup through to our bold - and what we feel humorous - poster campaigns.
Our market share has already doubled, putting us way ahead of our targets to date. We have achieved this success in no small part, through the sheer hard work and contribution of everybody in the Budget team, internal and external.
As an intermediary, the success of the campaign has also been as a result of our close working relationships with our insurance partners.
It's an exciting time for the organisation as we look forward to continued innovation, growth and success.
As we move into 2007, you can expect to see more exciting marketing campaigns, guaranteed to make you smile.
