The Jelf Group, parent company of Jelf Insurance Services, has appointed Phil Barton as Group Commercial Director (designate). Barton will also head Jelf's marketing operations.
The appointment was made as part of the group's restructuring programme to prepare for regulation and market consolidation.
Barton was initially brought into the Southwest-based financial services company as a management consultant to improve processes and profitability.
Prior to setting up his own consultancy, Barton was IFA sales director at Axa Sun Life, and had previously held senior sales and marketing roles at Scottish Amicable.
