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LV= has promoted managing director of retirement solutions business John Perks and managing director of protection business Myles Rix to its executive team.

Perks has had responsibility of LV=’s retirement business and has worked as customer solutions director for the insurer. 

He also has experience from Prudential UK, AXA and Swiss Life.

Rix started as LV= actuarial and strategy director and was then finance and commercial director for LV=’s life and pensions business. 

He was appointed managing director of protection in August 2014.

He has previously worked for Aviva and Skandia Life.

LV=’s incoming chief executive Richard Rowney said: “Both have the extensive retirement and protection experience and having worked closely with them I am fully aware of their capability and the value they bring to the business.”

The changes will be effective from 26 July 2016.