The new recruit will be supporting IS2’s entry into new sectors and advising on potential acquisitions 

Digital trading and distribution schemes platform IS2 named former Applied Systems managing director Joe Sultana as its new commercial director yesterday (21 March 2023).

Sultana has worked as a strategic board advisor for IS2 for the past 12 months and will be committed to helping the digital platform execute its growth plan in his new role.

Established in 1996, IS2 provides digital solutions for insurers, insurtechs, MGAs and brokers such as Hiscox and Markel. The technology supplier saw a 30% year-on-year increase in revenue in 2022. 

Simon Pritchard, IS2 founder and managing director, welcomed Sultana to the firm.

He said: “Sultana will be working to maximise existing opportunities in the business, supporting our entry into new sectors and markets and advising us on potential acquisition targets.

“As a consultant to the business over the past twelve months he has consistently offered us invaluable experience, knowledge and sage advice.”

Speaks volumes

Sultana was previously director at e-Zee Insurance Solutions – which provides strategic consultancy and IT support services to the insurance sector – between November 2021 to February 2023. 

He was also chief operating officer for Applied Systems Europe between April 2021 and February 2022 and spent six years as managing director of Applied Systems’ UK broker business during August 2013 and February 2020.

Sultana explained: “IS2 and the Atlas platform has been one of the market’s best kept secrets.

”IS2 has an enviable client list which, for me, speaks volumes about the business and the opportunity. Our digital platform, Atlas, is a modern scalable cloud native technology with an application processing interface first approach.

“The passion and commitment of the highly experienced team, who are all technology specialists but with a deep understanding and knowledge of the insurance market, is equally impressive. I’m looking forward to supporting Pritchard with his ambitious growth plans.”