The deal is the broker’s sixth acquisition since joining GRP in 2016
GRP-owned regional broker Marshall Wooldridge has acquired Insurefirst Limited, which trades as Bush and Associates (Bush).
Broker Bush, based in West Yorkshire, was founded in 2000 and became a limited company under the name of InsureFirst in 2015.
The business, which is part of Bravo Networks, is run by managing director Wayne Stevenson, director Tish Stevenson and director Tim Bush.
Bush’s management team and all employees will stay with the business under its new ownership.
The deal is Marshall Wooldridge’s sixth buy since becoming part of GRP in 2016 and has received regulatory approval – the consideration is undisclosed.
Going for growth
Marshall Wooldridge managing director Geoff Kirk said: “Wayne and his team run a high-class regional brokerage and I’m really pleased they’ve chosen to join us for the next stage of their development.
”The business is a great fit with our portfolio in Yorkshire and I am confident that Bush will be in prime position to expand its footprint with our help and support.”
Managing director Stevenson added: “Marshall Wooldridge has a strong tradition of entrepreneurship and encouraging owner-managers to go for growth.
“We feel that Bush and its team are in safe hands under the GRP umbrella and we look forward to being able to offer our clients a broader range of products and services.”