’My team and I have launched something new and exciting that will help creative freelancers buy the insurance they need,’ says founder

Insurance Cultural Awareness Network (Ican) cofounder Ajay Mistry has launched the first scheme for his new insurance broker in the UK.

Gambit Insurance Solutions, which was incorporated in October 2023, is a broker that specialises in a range of areas, including small businesses, charities and not-for-profits, media and entertainment and startups.

Its first scheme will be called Mode Insurance and provide flexible cover for self-employed and freelance creatives, as well as small businesses operating in the area.

Mode Insurance will also use an online quoting system that will help clients get a quote for a range of policies, such as public liability insurance, equipment insurance, professional indemnity insurance and employers’ liability insurance. 

Mistry said the scheme came after becoming “frustrated in recent years with the lack of modern alternatives to business insurance for the creative sector”.

“With Mode Insurance, my team and I have launched something new and exciting that will help creative freelancers buy the insurance they need,” Mistry said.

“We’ve pulled together our wealth of insurance broking expertise with a team of freelancers to build a fresh and flexible service that is a game-changer for creative freelancers who want insurance that’s as flexible as they are.

“The creative economy is diverse and growing rapidly as more people than ever make the shift away from traditional ways of working.

“We get that it can be overwhelming, which is why we’ve made getting the right insurance straightforward and fuss-free – whether that’s just for a day, a weekend or the whole year round.”


In addition to Gambit Insurance, the new scheme is also backed by Bspoke Insurance Group and Movo Partnership.

General insurance policies will be underwritten by Bspoke Sports and Leisure on behalf of Accelerant Insurance Europe SA. 

Craig Morgan, managing director at Bspoke Sports and Leisure said: “The Bspoke Group is thrilled to be working with Mode Insurance.

“The energy and expertise Ajay and the rest of the team bring is a breath of fresh air and can only help the freelancer industry as it returns to its strength following the great recovery post Covid.

“We are pleased to be at the start of a partnership together. This is the first of many distribution partnerships for the sports and leisure division.”

Lea Cheesbrough, chief executive of Movo, added: “The energy and foresight the team have runs to their core and Movo Partnership feel honoured to be a small part of this.

“Future thinking brokers like Mode are finding ways to support customers via tech and traditional customer service, making them a significant player in the independent broking market.”