Offering configurable agentic AI marks a ‘paradigm shift’ – Earnix

Transforming a domain requires scale. To unlock artificial intelligence’s (AI) full potential, insurers must move beyond fragmented solutions or use case initiatives and adopt a domain-based implementation.

This is according to Earnix product manager Barak Rozenwax, quoting from McKinsey research while speaking alongside head of Zelros product Johana Moreno Orjuela at insurance software firm Earnix’s flagship conference event, Excelerate 2025.

According to Rozenwax, while AI is an incredibly powerful tool, the journey to determining how best to deliver the tooling to customers was not simple.

He explained: “Predictive AI is the heart. It’s everything in our system, it’s the core asset, it’s essential, but it’s only the basis.

“Then AI chatbots and early generative AI tools came out – ChatGPT and so on. We started using them and it was really nice to have a human-AI interaction. We had good results, but it was isolated, it wasn’t built into our system.

“So, we started working on enterprise-level proof of concepts and very large language model (LLM) specific targeted solutions. It worked and we built it into the workflow, but we still felt we didn’t have a flow from starting the journey of building your pricing version to taking it into production.”

Agentic AI

To integrate AI into workflows in a way that delivered maximum benefits, Rozenwax said a comprehensive offering of AI agents was needed, allowing users to set up rules-based systems and put them to work in a live environment.

To this end, Earnix acquired insurtech and generative AI platform Zelros in April 2025, a move aimed at expanding the firm’s AI capabilities.

Rozenwax continued: “We realised we had to take it to the next level and that’s where we are today – we built the platform a factory [for AI agents]. And it’s not just about agents, we think about it as generative AI as a service, helping us to scale and unify the customer experience.

“Think about different agents that can talk to one another and help you to make decisions. It’s super important to say it’s not making the decisions for you, it’s making them with you.

“The idea is that it’s not just a feature or a ‘nice to have’, it’s a paradigm shift. We think about it as our engine, something that will grow faster and smarter and be much more impactful.”