’As we unveil our new brand, we are excited to mark this new chapter,’ says affinity and relationship manager

RH Insurance (RH) and Cherished Vehicle Insurance (CVI) have been rebranded to Howden.

The two motor specialists joinined the broker four years ago, with the rebrand being made official at the Classic Motor Show in Birmingham last week.

The RH and CVI schemes will continue to exist, offering continuity for long-standing clients and club members, while bringing several of Howden’s classic car insurance brands operating from its Birch Court office in Worcester together.

For cherished vehicle clubs, Howden is working closely with partners to update marketing collateral in due course.

Pete Barrett, general manager for Howden Classics – personal insurance at Howden UK&I, said: “Howden’s client focus means it is the perfect home – and name – for RH Insurance and Cherished Vehicle Insurance.

”It’s the same great people and same great service now with a brand-new name and look that’s fit for the future.”

’New chapter’

Howden also said the move brings renewed investment in its specialist teams, services and schemes.

Emma Airey, affinity and relationship manager for personal insurance at Howden UK&I, said: “As we unveil our new brand, we are excited to mark this new chapter, continuing to bring the best insurance expertise to our clients, while growing through the power of a united brand.”

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.