The appointment plans to ‘strengthen and shape’ the commercial insurance broker
Commercial broker The Insurance Octopus has promoted Helen Bush to the role of director.
Bush previously worked as the firm’s head of finance and support services for 11 years.
Prior to joining the broker, she worked as a media executive at agency Mediavest.
Founded in 2008, The Insurance Octopus is an independent commercial insurance broker that provides tailored insurance policies to around 35,000 small businesses.
It now employs 90 people and achieved a gross written premium (GWP) of £19m in the financial year ending April 2021.
Lee Hull, chief executive at parent company Verastar, said: “Helen is an outstanding leader and the work she has done to grow The Insurance Octopus is phenomenal.
“Helen already has exciting plans in place to strengthen and shape The Insurance Octopus for the future. She is well placed to take leadership and reach into new markets within the insurance industry.”
‘Simple and straightforward’
Verastar acquired the Octopus group of companies, including The Insurance Octopus and The Media Octopus, in July 2016.
Bush said: “In the early stages of my career at The Insurance Octopus, I could see that the business had potential.
“I’ve spent the last 11 years helping to grow The Insurance Octopus from a startup to now an established commercial insurance broker.
“We have set ourselves apart from other brokers by taking the complexity out of insurance and making it simple and straightforward [for] our customers.
“The journey of The Insurance Octopus has been exceptional and I look forward to supporting the entire team in the future.”
Bush added that being part of Verastar “unlocks a lot of growth potential” for the broker, as well as strengthens its offering as a multiservice provider.
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