Consumers are more worried about saving money when buying a television than they are about saving money on life insurance, a survey commissioned by Direct Life & Pensions has revealed.
The NOP research showed that up to 60% of shoppers looked around for the best price on brown goods but only 22% did the same to find competitively-priced life insurance.
Direct Life & Pensions spokesman Greg Taylor said this meant many people were paying 50% more for their life insurance than was necessary.
“It's remarkable that people will take time to shop around to save money on buying a television, a one-off expenditure of, on average, £250, but don't see that they can make far greater savings on something even more essential to their family's financial well-being,” he said.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
