World’s biggest pet insurer’s survey says 25% choose pets

Allianz’s pet insurance arm Petplan says almost two-thirds of people would put off starting a family during the current economic downturn but a quarter would choose a pet instead.

It’s survey of 3,000 pet owners found the decision to put family life on hold in favour of nurturing a four-legged friend was equally divided between men and women.

The insurer said the findings were supported by a recent Mintel report showing that the pet care industry is thriving with animal lovers spending £484m on their cats and dogs this year. Pets at Home also announced its profits have doubled compared to this time last year.

A spokeswoman from Petplan, said: "It seems that pets of all shapes and sizes are now being considered a perfectly sensible alternative to starting a family for cash-strapped couples. We know that many owners develop very strong emotional ties to their pets that are often treated as part of the family. But we do urge all would-be pet owners to understand that pet ownership does come with responsibilities, just like parenthood."

The company said that research shows the cost of raising a child from birth to 21 is £186,032 whereas RSPCA figures state that a dog costs approximately £9,600 during its lifetime, a cat £8,000 and a rabbit £3,800.

Petplan’s top 10 most popular child substitutes:

1. Dog

2. Cat

3. Rabbit

4. Guinea Pig

5. Rat

6. Hamster

7. Mouse

8. Gerbil

9. Reptile

10. Bird

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.

Topics