How do you attract young men to buy car insurance from your internet site?
The answer for intermediary Allen and Allen is obvious – a model of the month.
Using the hackneyed advertising image of a fast car adorned by an even faster pin-up woman, the intermediary has jazzed up its new interactive web site selling motor cover to high-risk 17-30–year-old drivers with a so-called lifestyle section.
The site, which can be found at www.club17-30.com, includes hot reviews of the latest cars on the market, links to major lifestyle magazines, and a bikini-clad babe.
Visitors will be able to obtain an instant on-screen quote, and the policy can be renewed and amended 24 hours a day. There is also a team of underwriters on hand 14 hours a day from 8.30am to 10.30pm to answer phone queries.
The site can be found at www.insureyourmotor.com
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
