How do you attract young men to buy car insurance from your internet site?

The answer for intermediary Allen and Allen is obvious – a model of the month.

Using the hackneyed advertising image of a fast car adorned by an even faster pin-up woman, the intermediary has jazzed up its new interactive web site selling motor cover to high-risk 17-30–year-old drivers with a so-called lifestyle section.

The site, which can be found at, includes hot reviews of the latest cars on the market, links to major lifestyle magazines, and a bikini-clad babe.

Visitors will be able to obtain an instant on-screen quote, and the policy can be renewed and amended 24 hours a day. There is also a team of underwriters on hand 14 hours a day from 8.30am to 10.30pm to answer phone queries.

The site can be found at