The insurance industry has given a warm welcome to Raising Standards, a new benchmarking scheme for pensions, protection and investment products.

The scheme has been backed by 41 firms, including Axa, Bupa, RSA and Eagle Star.

Association of British Insurers (ABI) director general Mary Francis said of the initiative: "Consumers in the UK still do far too little to provide for their long-term needs. These new standards are designed to strengthen customer confidence and thereby encourage more saving."

But the ABI ruled out transferring the initiative to the general insurance market.


The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.

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