Sterling appoints directors

Steve Williams and Roger Humber have left Cardif Pinnacle to join Sterling Insurance.

Williams was most recently chief commercial officer of Cardif Pinnacle, while Humber was latterly group sales director.

Sterling's managing director, John Blundell, commented: “These are major appointments for Sterling; they reflect our commitment to bring about growth in our chosen product areas. We welcome Steve and Roger who, between them, bring a wealth of talent and experience and can help us during this exciting period of growth for the company.”