Sterling Insurance has hired two new senior executives, Steve Williams and Roger Humber.
Steve Williams was a founder member of the BNP Paribas subsidiary Cardif Pinnacle and a main board director.
Roger Humber also comes to Sterling from Pinnacle. He was managing director of a joint venture with Commercial Union, a managing director of Pinnacle Partnerships and latterly group sales director, responsible for the UK and Ireland.
Sterling's managing director John Blundell said: "These are major appointments for Sterling; they reflect our commitment to bring about growth in our chosen product areas. We welcome Steve and Roger who, between them, bring a wealth of talent and experience and can help us during this exciting period of growth for the Company."
