Faking the facts

A recent survey from Deloitte finds that consumers are becoming increasingly “economical with actualité” when buying insurance, in the hope that their premiums will be lower.

One area in which Britons have been less than honest is in relation to their drinking, smoking and other vital health information.

According to AXA, 7% of people have misled their insurers about all manner of lifestyle habits and previous medical conditions.

One in 10 women had stretched the truth about her weight, for instance, while a quarter of men underestimated their consumption of alcohol.

For the record, Backchat weighs 10st and drinks one small sherry (for medicinal purposes) a week. Ahem.

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.

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