Many travel companies still force holidaymakers to take out tie-in insurance cover as part of discounted holiday packages, according to a BDML Connect survey of 250 policyholders, despite the practice being banned in October 1998.

Of those questioned, 55% had been forced to buy into tie-ins, irrespective of price, or risk losing out on the discounted holiday deal. The majority, 79%, said they considered price to be more important than convenience.

Sandy Dunn, managing director of BDML Connect, said many travel companies flout the law by asking to see written proof of alternative insurance within an unreasonable time period. He said: “Many also offer so-called ‘free' insurance deals which do not provide adequate cover.”