Insurers have been keen to demonstrate to their customers that Indian call centres provide good service But, it seems, Norwich Union (NU) has gone to greater lengths than most.

Spotted in Bangalore last week by a rival insurer was NU head of distribution Ken Wallace entertaining Layton Blackham boss Chris Blackham, Perkins Slade boss David Slade and The Broker Network boss Grant Ellis, all of whom were showing their true colours by wearing NU T-shirts.

Are these broking grandees NU's secret weapon in providing top-notch advice from the sub-continent?

Backchat thinks we should be told.