Richard Verdin has left his role as IFA sales director at Legal & General to become LifeQuote's marketing director.
Verdin commented: "I am pleased to be joining LifeQuote - a company with strong entrepreneurial credentials that thrives on its market and technical expertise.
"Our priorities are to continue to expand its market leading agent propositions including new products, sales and marketing support, new commission styles and ways in which agents can interact with us that suit them."
LifeQuote is a business-to-business division of Direct Life & Pensions Services.