In an attempt to get families to gather round the table at dinner time, Willis has developed a new recipe for success: the imaginatively named Willis Family Day Recipe Book.

The move has been made in association with America’s seventh Family Day – a day to eat dinner with your children

“Family meals and the conversations that go with them should be an everyday occurrence” says Willis chief executive Joe Plumeri.

The book, which features a compendium of original recipes supplied by Willis associates, means that employees around the world can discover apple pie just like the boss’s mom used to make.

Backchat couldn’t help wondering how many of the company’s 16,000 staff will request a copy.

Research by the National Center on Addiction and Substance abuse has showed that children who ate regularly with their families were half as likely to get drunk or try cigarettes.

It did not say how much more likely they were to buy insurance.