A-Plan invests in data and digital to become UK’s ‘only truly omnichannel insurance distributor’

data, digital

The use of data and digital should centre around ‘enhancing the client proposition’ rather than being purely for cost savings, says A-Plan’s group chief executive

Broker A-Plan has “invested massively in digital and data” in order to support its ambition of becoming the “only truly omnichannel insurance distributor in the UK”, said group chief executive Carl Shuker.

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