But questions remain over new man’s experience in UK and European markets

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New Aviva chief executive Mark Wilson’s appointment has been welcomed as a positive move after months of uncertainty surrounding the insurer following the departure of Andrew Moss after a shareholder revolt over pay in May.

But some analysts have questioned his credentials in the core UK and European markets given his background of having worked at Asian insurer AIA for 18 years.

They believe that he will follow the strategy set by executive chairman John McFarlane, which includes Aviva exiting or pulling back its operations in Asia.

Meanwhile an Aviva shareholder said there are a number of issues requiring Wilson’s immediate attention. Among those are managing his new team, including chief financial officer Pat Regan, who was overlooked for the top job and dealing with a potential break-up of the general insurance and life insurance businesses.