More than 20,000 students have applied to win the ‘ultimate gap year’ via the insurer’s Great Global Adventure online game
AXA is using gaming technology as part of its drive to encourage more graduates to consider a career in the insurance and asset management sector.
The insurer is using its Great Global Adventure game that offers winners an all-expenses paid gap year worth up to €30,000 (£22,040).
The game has already attracted more than 200,000 visits, with 20,000 students and recent graduates entering.
In the game, players travel the world on the virtual platform, answering questions and puzzles as they go, with the highest scoring participants proceeding to the next round.
The ultimate winner will receive a year’s all-expenses paid around the world trip, including two internships with AXA in one of the 56 countries in which the firm operates, and a chance to work alongside one of the group’s volunteering partners.
AXA global resourcing manager Hannah West said: “AXA has invested heavily to ensure it is at the forefront of the digital revolution in financial services and is developing financial protection and products for people impacted by ill health, natural disaster, accidents and emergencies, based on an analysis of Big Data trends. That means digital literacy and an analytical mind are key attributes for tomorrow’s leaders at AXA as is an understanding of the aims and aspirations of people in different parts of the world and in a range of socio-economic groups.
“We have developed the Great Global Adventure to help raise the profile of AXA as an employer for new, internationally-focused graduates. We’re delighted with the interest so far and hope that more final year students and recent graduates will apply and compete to win a prize that will help the winner tailor their ongoing education beyond university.”
Insurance Times is partnering with the CII on a year-long partnership to promote great apprentices and apprenticeship schemes in the UK general insurance industry. Its first event will be held on 9 March at the CII Great Hall in London from 10.30am - 12.45pm. It will feature presentations from trainers, apprentices and more. For more information or to reserve your place, click here.