Brokers and IFAs selling lifetime care can now use a new internet system from PPP to help them explain and promote lifetime and long-term care to the public.

The site allows users to enter just three details of a customer and get an outline of available cover. The site asks details of age, sex and monthly benefit required. It then allows the user to consider further options.

The site, www.lifetimecare.co.uk, can also be used for information on regulatory issues, a product guide, as well as the chance to order literature on long-term care.

Previously, the site simply offered details of the company and a means to contact its staff.


The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.