Norfolk has yet to become a first-class cricketing county, but Norwich Union is doing its best to promote the game around the country.

It is continuing to sponsor the limited overs cricket league and this year has given it the snappier name of The Norwich Union League, replacing the old, long-winded version – The Norwich Union National Cricket League.

The 45 overs-a-side game will keep its format of two divisions of nine first class teams playing in a three-up, three-down system of promotion and relegation. And this year there will be 24 of the popular floodlight matches.

NU also works with the England and Wales Cricket Board to promote its Inter Cricket scheme for young cricketers aged 12-16.

The game features many of the aspects of the Norwich Union League, including bright clothing and coloured stumps.