Aviva responds to broker feedback with underwriter footprint growth and risk appetite clarity

Adam Winslow

Chief distribution officer says the insurer must be ‘much better at articulating’ to brokers the areas where it is ‘hungry for growth’

Aviva has responded to feedback from its broker partners by committing to add 10% more underwriters to its regional trading teams, clarifying its risk appetite parameters and supporting brokers’ activities with technology-driven insights.

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