Lloyds TSB is looking to overhaul its online insurance offerings with the relaunch of Screentrade and the likely rebranding of insuredirect.

Lloyds TSB has been running the Screentrade site since acquiring the name in July from Misys for £1m and is due to relaunch it at the end of this month.

Lloyds TSB Insurance managing director Jon Pain said the site would be more experimental than the company's main site. From next year, it will be used to test the marketability of new products from itself and other providers.

The new version of the site will see the style remain the same and will be backed up by online advertising.

Lloyds TSB aims to have 75,000 policyholders in a year through the site. Screentrade's book of business, which was bought by Swinton Insurance had around 25,000 policyholders.

Lloyds TSB said it had been able to make cost savings by integrating Screentrade into its existing call centre network to replace the separate centre operated by Misys.

The firm is also looking to refresh its telephone service insuredirect. Tests are being carried out at the moment to gauge consumer reaction to a number of options currently under consideration, Pain said.

Results of these tests are expected in about a month, but it is likely that the site will be rebranded with the Lloyds TSB Insurance name.

"We've got a huge amount of brand awareness for Lloyds TSB," Pain said.

Insuredirect was formed in 1992 and is based in Bournemouth. It is part of the general insurance arm of the Lloyds TSB group and offers home and motor insurance.