The appeal of the acquisition was the broker’s personal service focus and loyal customers, says group chief executive 

Broker Aston Lark has acquired specialist financial lines broker Allegiance Insure, it announced today (9 February 2022).

The firm said the acquisition would help it towards a goal of building its London market operations.

Established in 2015, City of London-based Allegiance Insure was established as a specialised financial lines insurance broker, but has also developed specialist fraud insurance for short term lenders.

Alleigiance managing director Charles Wintour said he and his team have established close working relationships with their clients, most of who they have served for many years, and provide a highly personal service.

Personal service focus

Peter Blanc, Aston Lark group chief executive, said the appeal of Allegiance was its focus on personal service and the loyalty of its client base.

“I’m delighted that Charles and his team have decided to join forces with Aston Lark,” he explained.

“The expertise of the Allegiance team will strengthen our capabilities in the London market and we are also excited by the opportunity to grow their scheme, which offers fraud protection to lenders. It’s an innovative product with huge potential.

“As ever, cultural fit was the prime driver and I know that Charles and his team will find Aston Lark and Howden to be a great forever home.”

Wintour added that the acquisition delivered numerous benefits to his firm at a time when it was looking to grow.

“Our clients and staff are our primary consideration,” he explained.

“Aston Lark have a first-rate reputation for client service and share our values. I am delighted we have been able to partner with Aston Lark and the Howden Group to allow us to broaden our client offering and provide our staff with further career development opportunities.”