Generalist brokers ‘can’t stay ahead’ in ‘asymmetric’ economic downturn – Partners&


Industry experts agree that brokers need to forge sector specialisms in order to better understand their customers and to ensure success post pandemic

Generalist brokers will not be able to “stay ahead” as the economy progresses through the Covid-19 pandemic because “every sector in the economy is heading in a different direction”, said Phil Barton, chief executive of brokerage Partners&.

Speaking at the latest Insurance Times webinar, in association with Markel UK, titled ‘How commercial brokers can succeed and grow post pandemic’, Barton emphasised that “a generalist [broker] just can’t stay ahead of where individual sectors are heading”.

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