Insurance sector currently undergoing a ‘period of realism’ – Aviva’s Winslow

Adam Winslow

Aviva are ‘not seeing any indicators to suggest that customers are looking to buy less insurance or cover less,’ says UK chief executive

While the “value of insurance is undimmed”, Aviva UK’s chief executive for general insurance Adam Winslow said he believes that the sector is currently undergoing “a period of realism”. 

The comments followed the release of the insurance giant’s half year results for 2023 earlier this week (16 August 2023), in which it posted a gross written premium result of £5.3bn, representing a 12% increase year-on-year from its H1 2022 financial results. 

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